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Consumer sector · Broadcasting, OTT, content

Debt advisory for Media & Entertainment.

Working capital for broadcasters with extended receivable cycles, content production finance for film and OTT, growth capital for digital media. Asset-light structuring tuned to media-specific cash flow patterns.

₹100 Cr+ mandates Asset-light structuring Content + broadcasting expertise
WORKING CAPITAL TERM LOANS PROJECT FINANCE STRUCTURED DEBT ECB NCD CONSUMER MEDIA & ENTERTAINMENT SECTOR

How does BIG LOANS work with media & entertainment companies?

BIG LOANS arranges ₹100 crore-and-above debt for Indian media & entertainment — across broadcasting (TV networks, radio), film and OTT production (content production houses, OTT platforms, syndication), and digital media (news, content, gaming, esports). Media is largely asset-light — IP and contracts are the primary value, not physical assets. Lenders structure around contracted advertising and subscription revenue, content licensing pipelines, and sometimes content library valuation.

Section 01 — Media & Entertainment debt landscape

Asset-light, IP-driven, specialized lender appetite.

Media is one of the few sectors where physical assets are minimal and intangibles (content library, IP, licensing contracts, viewership/subscriber data) carry most of the value. This makes traditional security-based lending difficult; cash-flow based structures dominate.

Broadcasting and OTT have predictable subscription / advertising revenue making them more bankable. Film and content production have project-by-project revenue making them harder — typically funded through specialist content finance NBFCs or AIF funds, often with film-specific underwriting (cast, director, distribution contracts).

Sector size
USD 30B+
OTT growth
Strong
Asset profile
Asset-light
Lender universe
Specialized
Section 02 — Common funding situations

When media & entertainment businesses approach us.

Common funding situations in media & entertainment.

01

Broadcasting working capital

Working capital for TV broadcasters with extended advertiser payment cycles (60-120 days). ₹100-400 Cr structures.

02

Content production line of credit

Revolving line of credit for content production houses — covers multiple film / series productions in pipeline.

03

OTT growth capital

Growth capital for OTT platforms — content library build-out, marketing, technology. Often venture debt with warrants.

04

Film-specific production finance

Single-film production loan secured by distribution rights, presale contracts, and (sometimes) star insurance.

05

Studio acquisition

Acquisition of production studio, content library, or broadcast property. Senior + mezz package.

06

Content library refinance

Refinancing of content library against future licensing revenue stream.

Section 03 — Best-fit products

Products that fit media & entertainment.

Media has specialized product fit — mostly working capital and structured deals.

Section 04 — Lender appetite

Specialized lender universe.

Media has a relatively narrow lender universe. Banks fund established broadcasters; NBFCs and AIF funds dominate content production.

01

Banks (established broadcasters)

Major private banks fund Zee, Star, Sony, Network18-Viacom level broadcasters with stable advertising revenue.

02

Specialist media NBFCs

Smaller specialist NBFCs offer film production lines and content-secured lending.

03

AIF credit funds

Active for content production financing, OTT growth capital, and studio acquisitions.

04

Foreign banks

Limited; some activity for international media properties operating in India.

05

Family offices

Active in select film production and content deals — particularly for promoters with sector relationships.

Section 05 — Our process

How media & entertainment mandates close.

Same 5-stage process for any large-ticket corporate debt mandate, applied to media & entertainment specifics.

01

Discovery & sector diagnostic

NDA, then a short call to understand the business model, key financial drivers, capital need. Sector-specific risk factors mapped early.

Week 1
02

Structuring & lender shortlist

Optimal facility mix, tenor, security. Lender shortlist tuned to sector appetite — banks for vanilla, NBFCs / AIFs for specialty structures.

Week 2 – 3
03

IM + lender outreach

Sector-grade Information Memorandum, financial model, market analysis. Pitched to shortlisted lenders in parallel.

Week 3 – 8
04

Competing term sheets & sanction

Multiple sanctions negotiated in parallel on pricing, covenants, security. Final lender(s) selected.

Week 8 – 12
05

Documentation & drawdown

Loan agreement, security creation, CPs satisfied, drawdown. Sector-specific compliances (RERA, FEMA, SEBI, etc.) handled along the way.

Week 12 – 16
Section 06 — FAQ

Media & Entertainment debt — FAQs.

Media is asset-light — IP, contracts, content libraries are the value, not physical assets. Lenders structure on cash flow (advertising, subscription, licensing) rather than security. Underwriting requires sector expertise beyond standard credit analysis.
Substantially. Broadcasting has predictable annual revenue from advertising and subscription — bankable like other sub-scale corporates. Film production is project-by-project with binary outcomes (hit / flop) — financed by specialist NBFCs or AIF funds, often with distribution presale contracts as primary security.
Yes — for established OTT platforms with multi-year subscription history. Lenders apply churn assumptions and ARPU projections to model projected cash flow. Newer OTT platforms may need venture-debt-style structures.
In structured deals, yes — content libraries can be assigned as security with future licensing revenue stream identified. Valuation requires specialist appraisers. More common in refinancing operational libraries than upfront production financing.
Media & Entertainment mandate?

Let's structure your media & entertainment funding.

Share a one-page brief on your business and funding need. We respond within one working day with feasibility, structuring and lender shortlist tuned to your sector.

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Bigger Support, Brighter Future. India's specialist debt advisor for ₹100 Cr+ corporate funding mandates. Pan-India. Confidential. Senior banker-led.

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BIG LOANS is the trade name of [Legal Entity Pvt. Ltd.], CIN: [xxx], registered at [address]. BIG LOANS is a debt advisory and loan facilitation firm. It is not a bank, NBFC or any other lending institution registered with the Reserve Bank of India, does not accept public deposits, does not lend money on its own books, and does not issue any loan, credit facility or financial product directly. All loans, limits and credit facilities are sanctioned, disbursed and serviced solely by the relevant banks, NBFCs, AIFs and other regulated lenders, in accordance with their internal policies and applicable RBI / SEBI / IRDAI guidelines. BIG LOANS is empanelled as a Direct Selling Agent / Channel Partner with various banks and NBFCs and may earn sourcing fees from such lenders for successful disbursements. Any borrower fees are governed exclusively by a written engagement letter. Information on this website is general in nature and not financial, legal or tax advice. Please consult your CA / advocate before acting.

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